Pet Food Packaging
Telling a story...
Creating the packaging for this assortment of pet food demanded meticulous attention to both practical functionality and aesthetic refinement, aimed at establishing a visually captivating and operationally efficient brand identity.
Given that pet food packaging serves as a direct interface with pet owners, its design mandate extended beyond product preservation to encompass the articulation of a compelling narrative highlighting the brand’s ethos, product excellence, and inherent benefits.
This substantial undertaking culminated in the widespread distribution of the products across discount retailers throughout the United Kingdom and Europe.
About me
With over three decades of experience, graphic design and print design have been both my profession and passion. My journey began as a studio junior and illustrator at a local print company, where I honed my skills. Progressing from there, I established and managed my own graphic design agency before transitioning to freelance work.
Throughout my career, I have immersed myself in various facets of traditional graphic design, including logo design, illustration, brand development, print design, prepress processes, print finishing, and production utilising both litho and digital methods. Over the past two decades, I have seamlessly integrated digital media into my repertoire, encompassing web design, and hosting. Proficient in CSS and HTML, I have contributed to numerous web projects, ensuring their seamless execution.
Digital design
In the realm of digital design, I excel in managing and hosting websites, as well as crafting and disseminating email campaigns through platforms such as MailChimp, Campaign Monitor, and Upland Adestra. Notable projects include birouk.com, cjclarketimber.com, shutterright.co.uk, emdinspire.co.uk, bombshelllondon.com, and many others. Additionally, I offer services such as WordPress development, Woocommerce integration, cloud-based hosting, and email provision, alongside expertise in email marketing, web banners, rebranding, and GUI design.
Traditional design
In the sphere of traditional design, my offerings are diverse, ranging from catalogue production to event collateral, business stationery, brochures, annual reports, invitations, leaflets, directories, and beyond.
Operating remotely or onsite if required, I collaborate with clients across the UK while being based in Carterton, West Oxfordshire. Locally, I provide services encompassing graphic design, website design, logo design, and print design.
